Innovation management – working today on the packaging of tomorrow
ALPLA’s Innovations team analyses trends and considers the needs and future requirements of the customers and consumers, drawing among other things on the expertise of international trend scouts in the process. It collaborates not only interdisciplinarily, but also within an international network thanks to ALPLA’s global presence. Regional teams observe changes in consumer behaviour, demographic and societal developments and changes in the law, and share their experience with one another. The Innovations team coordinates this network and the exchange of knowledge. The results are used to draw up an innovation road map and identify strategic focal areas. The road map approved by the Management Board comprises all the topics that ALPLA will address over the next few years.